Loyalty & Rewards
CRM & Marketing
What it does
The loyalty programme rewards members for doing exactly what keeps them subscribed — spending and showing up. Every payment earns points and, depending on the member's tier, a slice of cashback back into their wallet. As members accumulate points over their lifetime they climb tiers (Bronze → Silver → Gold → Platinum), and each tier earns points faster and gives more cashback. On top of that, you can run challenges — time-boxed goals like "check in 12 times this month" or "spend SAR 1,500" — that automatically hand out a reward the moment a member hits the target. Everything runs itself: members see their balance, tier, and progress in the member app, and staff just set the rules once.
Key concepts
- Points — earned automatically on every payment (e.g. 1 point per SAR) and, optionally, on each check-in. They're the currency members accumulate.
- Cashback — a percentage of each payment credited straight to the member's wallet, funded by the programme. The percentage is set per tier.
- Tier — a loyalty level (Bronze / Silver / Gold / Platinum) a member reaches by earning lifetime points. Each tier unlocks a higher cashback rate and a points multiplier. Redeeming points never drops a member down a tier.
- Points multiplier — richer tiers earn points faster; e.g. a Gold member might earn 1.5× the points on the same spend.
- Challenge — a staff-defined goal over a period (a calendar month or fixed dates) measured against check-ins, class attendance, or spend. Hitting the target grants a reward automatically, once per period.
- Reward — what completing a challenge grants: bonus points, wallet cashback, or free membership days.
Main tasks
Set up the loyalty programme
- Go to Marketing → Loyalty.
- Turn the programme on, and set the earn rates — points per SAR spent and per check-in.
- Build the tier ladder: for each tier set the lifetime-points threshold, its cashback %, and its points multiplier.
- Save — members start earning on their next payment. (The programme is off until you switch it on, so nothing happens by surprise.)
Run a challenge
- Go to Marketing → Challenges and create a challenge.
- Choose what it measures — check-ins, class attendance, or spend — and the target.
- Pick the period (every month, or a fixed date range) and the reward (points, cashback, or free days).
- Activate it. Members see it in the app and progress fills in automatically; the reward is granted the instant they finish.
See a member's rewards
- A member opens Rewards in the member app to see their points balance, current tier, progress to the next tier, active challenges, and recent activity.
- Staff can confirm a member's standing when they ask "how many points do I have / what tier am I?".
Tips
TIP
Rewards are granted automatically — points and cashback the moment a payment clears, and challenge rewards the moment the target is met. No manager approval or IT step is involved.
INFO
Cashback is paid at the tier the member holds at the time of payment. The spend that promotes someone to Gold earns Gold's rate on their next payment onward.
INFO
Loyalty is opt-in per gym — until you switch the programme on, members earn nothing, so you can prepare the tiers and rates before going live.
Related modules
Member App & Website · Finance & Payments · Member Management · Referral Process